We build and look after Shopify stores, and show you every change.

Basket no longer stuck in a constant refresh loop between two apps

Basket: stopped two tools endlessly re-checking each other's basket calls, which was hammering the basket every moment with an open tab

Home page no longer shows a placeholder text block

Home page: removed an unused promotional block that was showing placeholder text on every page

Product page button now links to the right page

Product page: fixed a button that now opens the correct linked page instead of a broken link

Banner heading underline can now be shown smaller

Media banner: new option sets the line under the heading to a smaller size on desktop

Collection grid gets a setting for hover images on two-across rows

Collection grid: new toggle controls whether two-across landscape cards swap image on hover

Basket no longer shows the free delivery message

Basket: removed the free delivery over £75 message after free delivery was dropped

Footer newsletter sign-ups now count towards ad campaign results

Footer newsletter: successful sign-ups now report to tracking for ad conversion measurement

Guide download sign-ups now count towards ad campaign results

Guide download form: successful sign-ups now report to tracking for ad conversion measurement

Store traffic and activity now feed into analytics tracking

Whole site: added tracking container so visits and actions are now recorded for reporting

Trade application page redesigned with clearer approval messaging

Trade sign-up: approved message now shows a sign-in button with the email filled in, styled to match the rest of the site

Menu links that only open a dropdown no longer jump to the top of the page

Menu: top-level links with no page now just open their dropdown instead of jumping the page to the top

Footer social icons now evenly spaced

Footer: gap between the Instagram icon and Follow on Shop now matches the spacing between the other icons

Trade-only refills hidden from signed-out visitors on the preview site

Product listings: trade-only large refill sizes are now hidden from signed-out visitors, matching the live site

Sign-up forms save the email even when the discount service is unavailableWrite-up: how we fixed it

Sign-up forms: if the discount service fails, the email is now saved through the store instead of showing a false thank you

Booking and marketing tracking now waits for the tracking tool to be readyWrite-up: how we fixed it

Booking confirmation tracking: events now wait for the marketing pixel to load before sending, so fewer bookings go unrecorded

Overseas product pages get a buy more save more offer with an explainer pop-up

Product pages on overseas sites: a buy more save more offer line now shows, with a pop-up explaining the per-item savings

Basket recommendation price now always matches the selected size

Basket recommended products: price shown now always matches the selected size, even when the size box resets on reload

Basket reward bar simplified when only one reward is on offer

Basket: when only one reward is available, the reward bar now shows a clearer single message instead of a repeated tick

Collection cards now label the add button correctly for each product type

Collection pages: product cards now say Quick add when a size choice is needed, and Add to Basket for items added straight away

Comparison table on the marketing landing page now sits in a boxed card

Marketing landing page: the comparison table now sits in a boxed white card with tighter rows

Build-your-own bundle page gets an intro text block above the builder

Bundle builder page: an intro text block now shows above the bundle building tool

Promotional strip now rotates between several time-limited offers

Promotional strip: now rotates between several offer messages with their own end times, replacing a single fixed message

Multi-buy offer pop-up now states the correct eligible sizes

Product pages: the multi-buy offer explainer now correctly states which sizes the offer applies to

Brand name now always shown in capitals across the site

Site-wide: the brand name now shows in capitals wherever it appears, wrapped before the page paints to avoid a flash of lowercase

Details and fit section can now show different text for each shopper journey

Product pages: details and fit accordion can now show different text depending on the shopper's journey

New gift hub page built with shop by price and recipient sections

A gift hub page has been built, with sections for shopping by price, by recipient, and a tabbed gift carousel

Desktop menu now shows fragrance family images in the dropdown

Menu: Shop by Fragrance dropdown now shows family tiles with images, alongside text sizing and spacing fixes

Product pages show a time-limited multi-buy offer with an explainer pop-up

Product pages: a time-limited multi-buy offer line now shows on eligible products, with a pop-up explaining how it works

Collection pages show a readable description with a read more option

Collection pages: now show the collection's description with a read more and read less toggle

Phone footer menus now collapse so the top of the footer can be seen

Footer on phones: menu columns now collapse into accordions so the top of the footer can be scrolled into view

New side-by-side image layout added to editorial pages

Editorial pages: a new side by side image layout with captions has been added and used for the first featured look

Homepage banner gets three shopping buttons instead of one

Homepage: main banner now shows three shopping buttons for different ranges, each label staying on one line on phones

Online booking links now point to the correct booking portal

Booking links across the site now point to the correct booking portal address

Homepage links and phone numbers now go to the right place

Homepage: fixed a broken story link, removed a dead link, and phone numbers now dial instead of opening a search

Footer sign-up consent box now shows a visible tick when checked

Footer sign-up: the consent checkbox now shows a visible tick mark when ticked

Product photos now show only images relevant to the shopper's journey

Product pages: photo gallery now shows only photos tagged for the shopper's journey, rather than every photo for the product

Free delivery threshold corrected across the basket and product pagesWrite-up: how we fixed it

Basket and product pages: free delivery threshold corrected on the main site, with accurate separate thresholds set for two markets

Holding page now shows the company name for verification purposes

Holding page: now shows a company name line under the email sign-up

Quiz pop-up scrolls properly on mobile so nothing is hidden off screen

Quiz extras pop-up: now scrolls on mobile and the heading no longer overlaps the close button

Collection cards can now show a hover image on desktop

Collection pages: product cards can now show a landscape hover image on desktop, set per card by staff

Homepage and footer updated to link through the new fragrance navigation

Homepage and footer: hero, stockist button and collection tiles now link through the new menu structure

Gift card page rebuilt with balance, QR code and wallet pass support

Gift card page: rebuilt to show balance, sender message, QR code and an Apple Wallet pass, with a single image filling the gallery

Basket delivery message now matches actual checkout shipping rates

Basket: delivery message now matches checkout's real shipping thresholds for the main site and overseas orders

Collection pages show the full description with a read more option

Collection pages: full collection descriptions now show with a read more and read less toggle instead of being cut short

Trade applications are now checked and approved automaticallyWrite-up: how we fixed it

Trade sign-up: applications are checked and tagged automatically, with an alert and approve link sent to the shop

New landing page built for a marketing campaign with a comparison table

New landing page built for a marketing campaign, with an editable comparison table and a sticky call to action on phones

Store's colour scheme updated to new green shades

Site-wide: accent colours, progress bars and the browser tab colour updated to the new green shades

Quiz pop-up's sticker and text can now be edited without a developer

Quiz extras pop-up: sticker, heading, title and text are now editable in the theme editor

Menu sale link renamed and highlighted, a duplicate link removed

Menu: flash sale link renamed to sale and kept highlighted, a duplicate link removed from the desktop menu

Theme editor no longer hangs when editing the homepage on two markets

Homepage: the theme editor no longer hangs when opening the homepage view for the main market and overseas sites

Product pages now send richer data to search engines

Product pages: now provide search engines price, stock and brand details, improving how listings can appear in search results

Overseas sites' homepage gets the same delivery and guarantee highlights

Homepage on overseas sites: added the delivery and guarantee highlight strip, with wording matched to each market's delivery terms

Enquiry form now always submits or shows an error, even with cookies blocked

Enquiry form: now always sends or shows an error, including for visitors with site storage blocked, and date fields display correctly on iPhone

Help and enquiry links now reach the booking system instead of the general inbox

Help and contact links across the site now open the enquiry form, so clinic enquiries reach the booking system properly

Contact form fields can now be edited and reordered in the theme editor

Contact page: form fields are now editable blocks, so labels, order and required marks can be changed without a developer

Collection pages gain filter, sort and category link options for staff to turn on

Collection pages: filter, sort and category link rows are now built in, switched off until staff turn them on in settings

Image sliders no longer show a blank tile on older phones

Image sliders: the next slide now starts loading early, fixing a blank tile seen on some older iPhones