01Menu
The product is in the menu.
On phones, Shop opens as a card for the cream: a picture, three reasons to try it and a button straight to the product, with stars above Reviews. All of it is editable in the theme editor.
Case study · Sensational Eyes
Off the pharmacy shelf, into a store of its own.
Sensational Eyes is a five-minute under-eye cream, sold through Lloyds Pharmacy for years and now back, direct from the brand. We built its store to the designer’s Figma: one product page that explains the cream, shows the evidence and makes the multi-buy add up.
Recorded on the live store: the before and after slider on the product page, dragged one way and then the other
One-product store, built to the designDesigned by Anthony Bliss, built by Cartmasters
The brief
A one-product store from a signed-off Figma design: build every page to the design on desktop and phone, make a single product page do the whole job of selling, and leave the team able to change it themselves.
- Client
- Sensational Eyes
- Sector
- Under-eye cream, UK
- What we did
- Theme build to the designer’s Figma, product page features, store setup for launch
- Built on
- Shopify, with Videowise for customer videos
- Working together since
- 2026
- Services
- Shopify store builds from your designShopify developmentBundles, quizzes and product builders
- Live store
- sensationaleyes.co.uk
What we built
What shoppers can do.
Each one recorded on the live store: the comparison on a desktop, the rest at phone size.
02How we compare
A comparison that sends you back to buy.
Sensational Eyes against a typical eye cream, row by row: how soon it works, how it works and how long it lasts. Try the cream takes you straight back up to the buy box, and the bar of links at the top shows where you are on the page.
03Reviews
Real reviews, a tap away.
Tap Reviews in the bar of links and the page glides down to real reviews from the brand’s Amazon listing, in a section built into the theme. The team picks and edits each review in the theme editor.
Under the hood
One product, one page to sell it.
With one product, the product page does all the selling. Three pieces sit behind it.
Multi-buy prices that add up
- The problem
- Shopify’s own volume pricing only works for trade customers, and one, two or three tubes are quantities of one product, not separate products.
- What we built
- Two automatic discounts do the charging: 10% off two tubes or more, 20% off three or more, never both at once. The tube picker on the product page works the saving out per tube, rounded the way the bag rounds it, and the welcome code never stacks on top.
- What it means
- The price on the page is the price at checkout. The tube picker shows whenever the cream is in stock.
Built to the design, then measured
- The problem
- A signed-off design only pays off if the store matches it on every screen.
- What we built
- Each section built to the designer’s Figma at desktop and phone sizes, then measured against it, from the type to the spacing and the size of each icon.
- What it means
- What the designer drew is what shoppers see.
Made to be edited
- The problem
- Copy, pictures, videos and offers change as the brand learns what sells.
- What we built
- Sections and settings in the theme editor for each piece: the tube offers and which one the page opens on, the menu card, the comparison rows and the reviews. Copy, images and videos went in without code changes.
- What it means
- The team changes the store themselves, without a developer.
The tools
- ShopifyThe store, on the Concept theme, built out to the designer’s Figma.
- Automatic discountsThe multi-buy saving: 10% off two tubes or more, 20% off three or more.
- FigmaThe signed-off design every page was built to.
- VideowiseCustomer videos on the product page.
How an order flows through it
- 01
A shopper taps the menu card or Try the cream and lands on the product page.
- 02
A bar of links follows them down the page: the evidence, how it works, how to use it, the reviews and the comparison.
- 03
When the cream is in stock, they pick one, two or three tubes, and the price and the saving update.
- 04
The bag lists three reasons to buy under the cream, and applies the multi-buy saving on its own, as checkout does.
- 05
The welcome code never stacks on top of the multi-buy saving.
- 06
While the cream is sold out, the button becomes a form to be emailed when it’s back.
What changed
What’s different now.
For shoppers
One page that explains the cream, shows the evidence and real reviews, and prices one, two or three tubes the way the bag does.
For the Sensational Eyes team
A store built to their designer’s signed-off design, with the copy, pictures, videos and offers changed in the theme editor.
Designed by Anthony Bliss. Built by Cartmasters, from design sign-off to launch.
Contact
One product and a signed-off design?
Send a link to the design, and tell us where the product sells today.
What’s it about? Pick one to start.
Or just write to us