01Signposting
Shoppers know before they add.
Fragrances that come with a gift carry a Gift badge on the collection page and a note on the product page, so the offer is clear before anything goes in the bag.
Case study · Thameen London
A free sample, chosen right in the bag.
Thameen London is a luxury fragrance house. We moved its store off a custom build that was hard to update and onto Shopify, then built its gifting: buy a qualifying fragrance and choose a complimentary sample in the bag, at no charge.
Recorded on the live store: from a fragrance marked Gift to a sample chosen in the bag at £0.00
Move to Shopify and gift with purchaseDesigned by Anthony Bliss, built by Cartmasters
The brief
Give the team a store they can update themselves, then add a gift with purchase they can run on their own, built into the store, and never a charge for a free sample.
- Client
- Thameen London
- Sector
- Luxury fragrance, UK
- What we did
- The move from a custom headless build to a Shopify theme, sample gifting, and ongoing work
- Built on
- Shopify
- Working together since
- 2026
- Live store
- thameenfragrance.com
What we built
What shoppers can do.
Recorded on the live store at phone size, from the Gift badge to a sample in the bag.
02Choose your gift
Pick the sample in the bag.
Add a qualifying fragrance and the bag shows the samples to choose from. Tap one and it goes in at £0.00; the rest grey out once the allowance is used.
03No strings
Remove the fragrance, the gift goes too.
Take the fragrance out of the bag and the sample leaves with it, so a free gift never stays behind on its own.
Under the hood
A gift that runs without an app.
The gifting is built into the store rather than run by an app, and the team can set up each campaign themselves.
Free has to mean free
- The problem
- Shopify’s standard free-gift discount only applies once the full allowance is in the bag. Tested at a real checkout, a shopper who took fewer samples than allowed was charged for a line marked as free.
- What we built
- A custom discount would have needed Shopify Plus, which the store isn’t on. Instead each possible number of samples has its own standard discount, and Shopify applies the one that fits, so every sample up to the allowance comes through at £0.00.
- What it means
- The offer works on the store’s current plan, with no app and no surprise charge.
Set up in the admin
- The problem
- Each campaign has different fragrances and different samples.
- What we built
- Two collections drive it: the fragrances that qualify and the samples on offer. A panel in the theme settings switches gifting on, sets how many samples to choose, and words the badges.
- What it means
- The team starts, changes and ends a campaign without a developer.
Safe by default
- The problem
- A free line in the bag is easy to get wrong.
- What we built
- The bag checks the gift on every change: samples are offered only alongside a qualifying fragrance, and leave the bag when it does.
- What it means
- No sample goes out free without the fragrance that earned it.
The tools
- ShopifyThe store, on a premium theme customised to the brand’s design.
- Theme settingsThe gifting panel: on or off, how many samples, badge wording.
- CollectionsWhich fragrances qualify, and which samples are on offer.
- Automatic discountsBring each chosen sample to £0.00, in the bag and at checkout.
How an order flows through it
- 01
A shopper adds a fragrance that qualifies for a gift.
- 02
The bag sees it and shows the samples on offer.
- 03
The shopper taps a sample, and it goes in the bag as its own line.
- 04
Shopify’s discount brings that line to £0.00, in the bag and at checkout.
- 05
If the fragrance comes out, the sample comes out with it.
- 06
The order arrives with the sample listed at £0.00, ready to pack.
What changed
What’s different now.
For shoppers
A clear gift offer, chosen in the bag, at no charge.
For the Thameen team
A store they update themselves since the move in March 2026, and gift campaigns run from the admin.
Live since
Gifting went live on 9 October 2026, and the first campaign is running now.
Designed by Anthony Bliss. Moved onto Shopify by Cartmasters in March 2026, with gifting live since October.
Contact
Planning a gift with purchase?
Tell us which products qualify, what shoppers choose from, and which Shopify plan your store is on.
What’s it about? Pick one to start.
Or just write to us